Tag: elections
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The Behavioral Science of Elections
What makes for a persuasive campaign and message? In this HumanTech podcast episode we talk about current and past election campaigns, and which persuasive principles work and why. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our…
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Be Like Obama
An article from Time on April 2, 2009 describes how President Obama used a secret group of behavioral scientists to craft his campaign, and how he continues to use the group to implement policy changes in the government and consumer changes in behavior. This secret group includes many of the well known names in the…
