Tag: ellen langer

  • 365 Ways To Persuade & Motivate: #2 Use The Word “Because”

    365 Ways To Persuade & Motivate: #2 Use The Word “Because”

    In the first blog post of this new “365” series I cited new research on eye contact. But sometimes I think it’s important to go back to “foundational” (i.e. old!) research. So #2 in the series comes from research conducted in 1978.  Ellen Langer (Professor of Psychology at Harvard) published a research study about the…