Tag: Festinger
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100 Things You Should Know About People: #75 — The More Difficult Something Is To Attain, The More People Like It
You’ve heard about fraternities that have difficult initiation rituals to get in. The idea is that if an organization is hard to get into, then the people in it like it even more than if entry was not so difficult. More difficult = more like — The first research on this initiation effect was done…
