Tag: framing
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Episode 14: The Big Reason People Are Only Open To Their Own “Group-Think” Ideas: Self-Regulatory Fit and Persuasion
I want to walk you through a rather complicated paper that I think is pretty important; it’s called “Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion”. It’s by Lee and Aaker from 2004. The focus of the paper was the importance of what they call “regulatory fit”. Now…
