Tag: generations
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How To Sell To Millennials
This blog post is by Guthrie Weinschenk, COO of The Team W, Inc. Full disclosure. I’m a Millennial. Guilty as charged. I know we can be a finicky bunch. Certainly we do things “differently” than previous generations. Our methods of media consumption are different, so the traditional rules of media marketing were thrown out of…
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The Next 100 Things You Need To Know About People: #110 — How Your Customers Are Really Using Their Phones
It may seem like people are using their smartphones to text a friend, check Facebook, or browse the news if they’re bored, but according to the Pew Research Center more than half of the people with smartphones have also used their phones for important tasks. These numbers are even higher for people aged eighteen to…
