Tag: goal gradient effect
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100 Things You Should Know About People: #38 — Even The Illusion Of Progress Is Motivating
You are given a frequent buyer card for your local coffeeshop. Each time you buy a cup of coffee you get a stamp on your card. When the card is filled you get a free cup of coffee. Here are two different scenarios: Card A: The card has 10 boxes for the stamps, and when…
