How To Create A Habit Forming Product — Guest Nir Eyal

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For this HumanTech podcast episode, Nir Eyal joins us for a conversation about how can you develop products that people can’t stop using. Nir takes the research on classical conditioning, operant conditioning, and habits and rolls it all together and then applies the research to the design of software and apps.

Listen to the podcast and then for more information you may want to check out Nir’s book, Hooked.

HumanTech is a podcast that explores the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

The Brain Science of Empathy — Guest Paul Zak

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We were thrilled to have Paul Zak on this HumanTech podcast episode, and the conversation ranges from research on human attachments, sex with robots, and virtual reality.

You may want to check out Paul’s book, The Moral Molecule:

HumanTech is a podcast that explores the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

The Science of Vacations

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Have you ever gone on a vacation and not enjoyed it as much as you thought you would? In this HumanTech podcast episode we talk about the research on vacations and give you some tips for how to get the most enjoyment out of your time off.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever  you listen to podcasts.

The Behavioral Science of Elections

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What makes for a persuasive campaign and message? In this HumanTech podcast episode we talk about current and past election campaigns, and which persuasive principles work and why.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

You can subscribe to our HumanTech podcast through iTunes, Stitcher, or where ever  you listen to podcasts.

Would People Rather Give Themselves a Shock Than Sit And Think?

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Dr. Timothy Wilson is a social psychologist at the University of Virginia. He joins us in this HumanTech podcast to talk about research on how self-stories affect our behavior, and his new research on the things people are willing to do to not have to just sit and think. And you’ll also hear how Dr. Wilson’s first book, Strangers To Ourselves: The Adaptive Unconscious, dramatically changed the course of my career.

You can subscribe to our HumanTech podcast through iTunes, Stitcher, or where ever  you listen to podcasts.

And here are some links to Dr. Wilson’s books if you want to check them out for more information:

Redirect, by Timothy Wilson, 2011 –  If you want to know how to make permanent and lasting change in your behavior, or the behavior of someone you know, then this is the book to read. Wilson covers the recent, and often very surprising, research on interventions and therapies that result in people actually changing. Permanent behavior change is hard to come by. This book tells you what does and doesn’t work based on research.


Strangers to Ourselves: The Adaptive Unconscious, by Timothy Wilson, 2004 – This is the book that actually got me started seriously on the topic of the unconscious. I had read Blink (Malcolm Gladwell) and although that was an interesting book, I wanted more depth and detail. Gladwell referenced Wilson’s book so I started reading it and light bulbs went off for me. This is a great book with lots of interesting insights and strong research.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

HumanTech — Check out the new podcast

Logo for HumanTech podcastJust a quick announcement to let you know we’ve started a new weekly podcast called HumanTech.

I’m hosting this podcast with my (amazing) son, Guthrie. Here’s the description at iTunes:

HumanTech — A podcast at the intersection of humans, brain science, and technology. We explore how behavioral and brain science affects our technologies and how technologies affect our brains.

Check out our first episode on the Internet of Things, and I hope you will subscribe to the weekly podcast on iTunes and on Stitcher.