Tag: neuro measurement

  • How well do you know your EEG from your GSR?

    How well do you know your EEG from your GSR?

    Our guest, Spencer Gerrol from Spark Neuro gets in the weeds with us in this episode and explains all things neuro-measurement.  How well does EEG measure interest and engagement? Can you tell what people are feeling? Which emotion? What does GSR (galvanic skin response) add? Anything? And facial recognition? Are these measurements better than using…