Tag: Persuasion
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The Ethics Of Persuasion — A Conversation with Nathalie Nahai
For this HumanTech podcast episode, Nathalie Nahai from the UK joins us for a conversation about whether and when it is ethical to use persuasion techniques in our apps and our websites to get people to take certain actions. Listen to the podcast and also check out Nathalie’s book: Webs Of Influence. HumanTech is a podcast that…
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How Do You Design Something So It Is Engaging?
We’re bringing our Design For Engagement class to San Francisco on July 30, 2014, and to Chicago on October 22, 2014. If you’re not sure what Design For Engagement is all about, here’s a short video that explains what it means to design for engagement, why care about engagement, and gives you a sneak peek at…
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365 Ways To Persuade And Motivate: #14 – Think Social
People are social animals. It’s in our biology. We just can’t help it. So if you want to persuade and motivate people to take action, put whatever you want them to do in a social context. Do you want people to use your product? Then make sure they know how many other people are using…
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365 Ways To Persuade And Motivate: #13–Talk to the unconscious
“We want them to type in their email and click on the “Join” button”, was the response from my client as I asked him what was the one action he wanted people to take on his landing page. Good. That was clear. But now the question was what else should be on the landing page…
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365 Ways To Persuade And Motivate: #12 – Give them a warm beverage
You have an important meeting with a client first thing tomorrow morning. The main contact, Jeremy, is unhappy with some of the deliverables on the last project. He has been a little cold and distant with you on the phone and through email recently. This is the first time he is coming in to the…
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365 Ways To Persuade And Motivate: #4 Give People Autonomy
In the previous blog post in this series I wrote that one of the best ways to motivate people is to stimulate a desire for mastery – and that breaking things into small pieces and showing progress through the pieces encourages the desire for mastery. Another tip for stimulating the desire for mastery is to…
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365 Ways To Persuade And Motivate: #3 Small Steps
One of the best ways to motivate people is to stimulate a desire for mastery. People are naturally curious and this curiosity helps people master their environment. People want to learn, improve, and master skills and knowledge. One of the things you can do to stimulate this sense of mastery is to break things into…
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New Series: 365 Ways To Persuade & Motivate
If you’ve been following my blog posts for a while you probably know that a few years ago I did a series called “100 Things You Need To About People”. It was a popular series that finished in April of 2011. Since then I’ve been writing individual blog posts, and wondering if I could/should come…
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365 Ways To Persuade & Motivate: #1 Direct Eye Contact Is Not Always Best
We’ve all been told how important it is to make eye contact when interacting with other people. Direct eye contact makes you seem trustworthy, confident, and interested in the topic you are discussing, right? All those things are true BUT new research shows that direct eye contact can lessen the effectiveness of your message in…
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Design For Engagement Live Video event
Join me on June 5th at 12 noon EDT for a FREE live video event via Livestream. Design for Engagement Live Website Critiques Wed Jun 5, 2013 12:00pm — 1:00pm EDT Come join me in a free live online video event. I’ll be taking website suggestions from the audience and then discussing–on the spot–how to…
