Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on that part of the screen even when the picture goes away.
We start young — With some creative experiments it has been proven that babies as young as 4 months old will look at pictures of other people more than pictures of other objects or of animals. And this preference for faces continues throughout the life span. It seems to be part of our brain wiring.
The eyes have it — Research using eye tracking shows that when you show people a picture of the face of a person, their attention goes mostly to the eyes. If you want to capture someone’s attention at a website, showing a picture of a person who is looking right into the camera captures the most attention. Continue reading “100 Things You Should Know About People: #20 — Your Attention Is Riveted By Pictures Of People”