Tag: psychology
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Be Like Obama
An article from Time on April 2, 2009 describes how President Obama used a secret group of behavioral scientists to craft his campaign, and how he continues to use the group to implement policy changes in the government and consumer changes in behavior. This secret group includes many of the well known names in the…
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A Quick Summary of Some Interesting Research
Now that March is here, I thought I’d summarize and link to some great research I found during the last month…. There are gender differences in brain activity when people view something the describe as beautiful. For men it is the right hemisphere that is active, but for women both right and left hemispheres light…
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New Research Shows Herd Behavior When Shopping Online
In my book, Neuro Web Design: What makes them click, I have a chapter on Social Validation: When we are uncertain we look to others to see what our behavior should be. Now some new research tests this idea online. In a series of research studies by Chen (see end for full reference), visitors to…
