Tag: regret

  • Episode 4: How trying to avoid regret changes our behavior

    Episode 4: How trying to avoid regret changes our behavior

    Let’s talk about regret aversion. Again, fancy phrase, simple idea. Let’s go on a mind-journey! Imagine this. You’re at home cleaning out an old shoe box of junk. I mean, you’ve had this stuff forever since you were a kid. But do you really need that candy bar from 17 years ago that you’ve been…

  • 365 Ways To Persuade And Motivate: #10 Pitch When People Feel Regret

    365 Ways To Persuade And Motivate: #10 Pitch When People Feel Regret

    Of all the situations and feelings that motivate people to take action, regret is one of the most powerful. People don’t like to feel regret and will do a lot to avoid it. That’s not surprising, but you might be surprised to find out that the more opportunity people feel they have, the more regret they tend to…