Tag: screen color

  • Red Or Blue?: Research On Screen Color That May Surprise You

    Red Or Blue?: Research On Screen Color That May Surprise You

    How does color affect our behavior when we are doing things online? Does it make a difference what the color background is? Does it depend on what we are reading or doing? Can you affect people’s decisions and behavior by changing the background color of a particular page or screen? Research by Ravi Mehta and…