Tag: Skinner
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365 Ways to Persuade And Motivate: #8 Use The Right Reward
Since starting to write the last few blog posts on rewards I’ve had some questions on what is a reward. So I thought I’d take this blog to write about what makes a reward a reward and how to pick the “right” one. When B.F. Skinner researched rewards he didn’t call them rewards. He called…
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365 Ways To Persuade And Motivate: #7 Give Rewards Unpredictably To Sustain A Behavior
In the last blog post I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is established. One of the reward “schedules” that BF Skinner researched is called a variable ratio schedule. It’s called “variable” because you…
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365 Ways To Persuade And Motivate: #6 Reward Every Time To Establish A New Behavior
Rewards are one of the most common ways that people think of to get other people to do stuff. In the talks that I give on the topic I tell people that rewards are actually one of the least effective ways to get people to do stuff! Rewards are one of the seven ways I…
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100 Things You Should Know About People: #80 — Behavior Can Be Shaped
If you studied psychology years ago, you may remember BF Skinner and his work during the 20th century on operant conditioning. Skinner studied whether behavior increased or decreased based on how often, and in what manner, you provide a “reinforcement” (reward). What the casinos know — Let’s say you put a rat in a cage…
