New In-Person Courses

Picture of colored pencilsThere is something about September that makes us all want to sharpen our pencils and learn something new. And so we are very excited to announce the launch of 4 brand new in-person classes that we are offering in Chicago, San Francisco, St. Louis, Edgar WI, and Washington DC. I’m teaching some of them, but we also have some of the BEST and most experienced instructors teaching some as well.

One-day courses:

  • Don’t Guess: Test! The Why, What, and How of User Testing (Chicago, St. Louis, San Francisco, Washington DC)
  • How to Design Intuitive and Usable Products Through User Research (St. Louis, San Francisco, Washington DC)
  • The Science of Persuasive and Engaging Design (Chicago and San Francisco) (

3-day Workshop:  Weinschenk Behavioral Science Workshop (Edgar, WI)

You can see a list of all the courses, dates, instructors, and locations at the Weinschenk Institute website, and link to detailed outlines.

To celebrate the course launch I’m writing a series of blog posts to highlight each course.

So here are 3 reasons why I’m excited about the Don’t Guess: Test! The Why, What, and How of User Testing course:

1) We’re partnering with UserTesting.com and they are going to provide us with FREE tests to use in the class, as well as giving every participant 3 FREE User Test Coupons to use after the class when you go back to your office to apply what you’ve learned.

2) With the free in-class test, you will conduct an actual user test during the course. You will decide what to test, who to test, write the test scenario and tasks, conduct the test, and watch the video.

3) Always wondered what to test? In this course you will learn how to write a usability specification and use that to guide you in deciding who to test, what to test, and what the success criteria should be. And you can use these usability specifications not only in user testing, but also in design.

The “Don’t Guess: Test!” course is intensive, hands-on interactive, and fun.

Text me at 847-909-5946 or send me an email at susan@theteamw.com by September 30, 2013, and I will give you a code to use during registration that will get you 25% off the course fee.

In the next post I’ll talk about the How to Design Intuitive and Usable Products Through User Research course.