I write my blog on a MacBook Pro. In fact, I do almost everything on my MacBook Pro. That may not seem unusual, but I can assure you it is. For as long as there were PCs, I was a PC person, not a Mac person. I’ve been using computers since before there were screens. I’ve been using computers since before there was Apple or Microsoft. I used to run programs with a casette tape on a Radio Shack. Ok, I’m showing my age, aren’t I? The point is that I was NOT a mac type person until about 5 months ago. Now I am sitting here with my Mac, my iphone, and my iPod. What happened!!!
What happened was that I bought an iPod a few years ago. I told myself that it would be a great gizmo to have while exercising, but the real reason was that my kids had one and it looked like it would be cool and fun. But getting an iPod meant I had to buy an Apple product. I actually did feel a twinge of dissonance when I broke a little bit from my non-Apple, all-PC persona to buy an Apple product. But it was only a type of MP3 player really, right? So it was a small action away from my usual persona. Not too drastic.
But it was a crack in my PC Persona. The research on commitment shows that once someone commits to one small thing, it often creates those cracks in persona and makes it easier to make more decisions in line with the new view of the persona. I was now a PC person who used an Apple product. I loved my iPod. And over time my PC persona began to give way. I was becoming a person who believed in Apple products. This created a huge amount of dissonance, and when it came time to purchase a new laptop, I dissipated the dissonance by buying a Mac laptop. I had effortlessly erased years of a PC persona, because my persona had already been sliding that way, even though I was not conscious of the slide until it came time for the larger purchase.
So my question is, did Apple introduce the iPod on purpose? Knowing that it would create this avalanche later? Was the iPod a masterful lead-in to getting people to switch from PCs to Macs?