Launching the User Experience Institute Today

Just a quick note to say that I’ve launched my new business today. I’ve left Human Factors International and have started a company dedicated to research and training in all things user experience. It’s called the User Experience Institute. I’ll be posting more information on it as well as getting a new website up and running soon.

Ideas for research? — The new company will focus on training (classes, on-line seminars etc), but we will also be conducting practical research in user experience. I’d like your input into what design and user experience questions you have in general. Here are some ideas other people have given me recently:

  • What is the best way to design a table?
  • What’s the latest reaction to having scrolling pages vs. breaking things up into multiple pages?
  • Are breadcrumbs really (still?) dead?

I’m collecting practical questions like these, and then we’ll design some studies to test the ideas, and put together some seminars etc to communicate. Send me your burning questions about all things related to people and technology!

You can reply in the comments, or send an email to:





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9 Replies to “Launching the User Experience Institute Today”

  1. How about these:
    * Is it better to progressively show relevant fields (like, only show these three fields when this checkbox is checked, and hide them if the field is not checked)?

    * Popup modals of information versus on-screen notifications.

    Good luck with the new venture!

  2. Since you’re looking at scrolling, it would be interesting to know how people are reacting to the endless scrolling pages (ie Twitter and Facebook). I wonder how long they’ll scroll and how that length may vary according to content.

    Thanks for taking suggestions and best of luck on your newest venture!

  3. 1. How to personalize user experience on a specialized content site without making them feel intrusive?

    2. How to personalize user experience on an e-commerce site without making them feel intrusive and reading logs?

  4. Susan, well done! One of the issues I find myself struggling with is the difficulty in implementing design solutions that not only provide the best usability and persuasion, but that are also SEO-friendly, cross-browser/platform compatible and that don’t need a ridiculous amount of coding to implement.

    For example, there’s gotta be a better way to do pagination and filtering of long lists of similar products (e.g. real estate, shopping sites) that meet the requirements above.

    Paul Cormier

  5. Good luck with the new company Susan! One aspect of design that I find myself constantly trying to find information on is button placement, Primary/secondary buttons, Back and Next buttons What is the best way to lay them out? Many different theories exist but is there a true best method or is consistency across a site the key?

  6. What are the most intuitive gestures to use on touch screens for various actions? Are some actions better performed by different fingers? What about the type and nature of swipes? Etc. Any chance of developing a standard for gestural actions? Smart phone novices have problems learning the gestures to use. Good luck on the institute!

  7. Firstly, a very strongly congratulations on this major accomplishment. Looking forward to some wonderful classes.

    At present my only question how do you know whether to group or associate items vertically or horizontally.

    It seems very clear that horizontal nav bars (and the nav elements of the Maine website example in the book) are H while bullet lists might night be recognizable if there weren’t V.

    Is this simply a difference of reading vs. browsing?… we tend to prefer to browse (or recognize patters better?) in H but read in V?

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