The Buying Brain

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Is there anything specific that triggers the “buy” decision? Can you predict whether and when someone will buy? In this HumanTech podcast episode we talk about the research on the “buy” decision in the brain.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

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