The Buying Brain



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Is there anything specific that triggers the “buy” decision? Can you predict whether and when someone will buy? In this HumanTech podcast episode we talk about the research on the “buy” decision in the brain.

HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

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2 responses to “The Buying Brain”

  1. Hans Peter Avatar
    Hans Peter

    Thanks for doing the podcast, Susan. Can I encourage you to keep it a bit shorter and stay on topic more consistently? The chit chat with a partner on the mic does not really benefit. You get lost so often, that it’s painful at times to keep listening to the show. Please make it short and precise.

    For some inspiration:

    1. Susan Weinschenk Avatar
      Susan Weinschenk

      Thanks for the feedback!

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