Author: Susan Weinschenk

  • The True Cost of Multi-tasking

    The True Cost of Multi-tasking

    I spent last week “off the grid” on an island in Lake Michigan.  No internet, no email, no cell phones. It was different, interesting, and strange. I was actually glad to get back to the grid. But the experience made me think. The major difference for me was that I stopped “multi-tasking”. Task switching, not…

  • 5 Reasons Why Online Video Is So Persuasive

    5 Reasons Why Online Video Is So Persuasive

    Let’s say you are browsing for shoes at your favorite online shoe store. You see a pair that looks like what you are looking for, but you aren’t 100% convinced. Then you notice that in addition to the regular reviews written by other shoppers, there is a video you can click on. You click on…

  • Gamestorming — An Interview With Author Dave Gray

    Gamestorming — An Interview With Author Dave Gray

    I actually can’t remember how I came upon the book Gamestorming. I probably read a review of it on one of the blogs I regularly read. I ordered the book and started reading it right before I was going to leave for a trip to meet with a client team. The book is full of…

  • 7 Tips To Get A Team To Implement Your Recommendation: #7

    7 Tips To Get A Team To Implement Your Recommendation: #7

    This is the 7th post in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I” Tip #3 was Give Them A Presentation, Don’t Send Them A Report Tip #4 was Use The Word “Because”…

  • 7 Tips To Get A Team To Implement Your Recommendation: #6

    7 Tips To Get A Team To Implement Your Recommendation: #6

    This is the 6th post in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I” Tip #3 was Give Them A Presentation, Don’t Send Them A Report Tip #4 was Use The Word “Because”…

  • 7 Tips To Get A Team To Implement Your Recommendations: Tip #5

    7 Tips To Get A Team To Implement Your Recommendations: Tip #5

    This is the 5th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Tip #4 was Use The Word…

  • Do people have relationships with forms?: Podcast with author Caroline Jarrett

    Do people have relationships with forms?: Podcast with author Caroline Jarrett

    I met Caroline Jarrett in 2010 in Lisbon Portugal, where we were both speaking at a conference.  Caroline is a usability consultant in the UK, and she specializes in designing forms. She has a great book, Forms That Work. In this podcast Caroline and I have a fun conversation about designing usable forms. You can listen…

  • 7 Tips To Get A Team To Implement Your Recommendations: Tip #4

    7 Tips To Get A Team To Implement Your Recommendations: Tip #4

    This is the 4th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Now for Tip #4. The context…

  • 7 Tips To Get A Team To Implement Your Recommendations: Tip #3

    7 Tips To Get A Team To Implement Your Recommendations: Tip #3

    This is the 3nd in a series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. And Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Now for Tip #3. The context is that you want to see your recommendations implemented. How…

  • 7 Tips to Get A Team To Implement Your Recommendations: Tip #2

    7 Tips to Get A Team To Implement Your Recommendations: Tip #2

    This is the 2nd in a series on how to get a team to implement your recommendations. Tip #1 was: Hide Your top 3 Recommendations. Now for Tip #2. The context is that you want to see your recommendations implemented. How can you present them to a team so that they will be acted on…