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Author: Susan Weinschenk

  • Are You Presenting Your Data For Maximum Impact?

    Are You Presenting Your Data For Maximum Impact?

    You’ve collected this great data from your research, you’ve analyzed it and now it’s time to present it to your client, your stakeholders, and/or your team. The data will speak for itself, right? Not necessarily. In this episode of the Human Tech podcast we talk about how to present your data so that it will…

  • The Science of Habits

    The Science of Habits

    Have you ever heard that it takes 60 days to form or change a habit? Well, that’s actually not true. I used to write about that being true, but new research and a mindshift change for me made me realize that habits can be very easy to create or change, IF you understand the science…

  • All About Journey Maps: The Latest Episode of the Human Tech podcast.

    All About Journey Maps: The Latest Episode of the Human Tech podcast.

    In this episode of HumanTech we talk about the what, why, how, of journey mapping, and even veer off a little to tackle the philosophy of creating UX documents.

  • When Rewards Work and When They Don’t

    When Rewards Work and When They Don’t

    In this episode of HumanTech we look at the science of rewards and discuss when and why rewards work and when and why they don’t.

  • The Secret Key To A Usable Product: Objects & Views

    The Secret Key To A Usable Product: Objects & Views

    This is definitely a “nerdy” episode of Human Tech. We tackle a not very well known design topic:”objects and views”. It’s conceptually the hardest thing I consult on and teach about in user experience design. Learn about this powerful and slightly obscure factor that is the secret key to a usable product.

  • Designing Usable Chatbots

    Designing Usable Chatbots

    Chatbots are popping up everywhere. In this episode of the Human Tech podcast we talk about what features make a chatbot usable, including whether it should have a name, the importance of consistent personality, and whether you want your chatbot to have a gender or be gender neutral.

  • The Return Of Moore’s Law

    The Return Of Moore’s Law

    Gordon Moore was the CEO of Intel for many years. In 1965 he wrote a paper observing that the number of transistors in a dense integrated circuit is able to double (because of advances in design and production) about every two years. This was dubbed “Moore’s law” and was one of the reasons that the…

  • The Science Of Creating New Year Resolutions That Actually Work

    Research shows that people tend to make big life decisions at the first of the year, which gives us New Year Resolutions. This is the right time for changes both large and small. (FYI,  If you are in a “9” year i.e., 19, 29, 39 and so on, research shows you are even more likely…

  • A Rant About User Research: The Latest Episode Of The HumanTech Podcast

    A Rant About User Research: The Latest Episode Of The HumanTech Podcast

    For this episode of the Human Tech podcast, Susan Weinschenk goes solo at the microphone to talk about user research: What it isWhy you can’t skip itWhat kind of user research to doMaking the ROI case for user research If you want to learn more about user research by the way, we have an online…

  • 7 Persona Mistakes

    7 Persona Mistakes

    Many UX, Design, and Marketing professionals create and/or use personas. Personas have become so common that some would say that they are over-used. Should we let go of personas? Should we stop using them? One of the reasons that personas may be looked down on these days in some design circles is because people are…