Author: Susan Weinschenk
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Heuristics: The Unsung Heroes Of How People Think
We talk a lot about “cognitive biases” — the tendencies we have to think and act in ways that are not always logical, and not always accurate, but we forget that many of these brain shortcuts are very adaptive and very successful. In this podcast episode we dive into the positive side — Heuristics. What…
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Mistakes People Make With Personas, And Why You Should Care
Creating personas before you design a product seems quaint and old-fashioned these days. In this Human Tech podcast episode we get UX-nerdy and talk about why we still think personas can be useful, how they help you design, and the mistakes that people make when they create personas. You can subscribe to the HumanTech podcast through…
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A Conversation With Damien Borba from Adobe XD
I think that AI and robots will be writing all the code and doing all the design of digital products before too long. But until then, we need good design tools. My favorite is Adobe XD. Have you tried it? We met Demian Borba, Stategic Development Manager for the product when we were out in…
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The ROI of User Experience
How do you know if the work you are doing to improve the user experience of your product is worth the time and the effort? One of our most popular webinar topics is how to calculate the return on investment (ROI) of User Experience. So we decided to talk about it on this latest episode…
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The Visual Cortex And Design
Did you know that here is a part of the visual cortex that is sensitive just to a tilted line? Or that some people see millions more colors than the rest of us do? On this episode of Human Tech we talk about the strange and interesting science of vision and how it affects visual…
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Updated User Testing Course
At The Team W we’ve updated our User Testing online video course. This latest version of the course has been filmed in our new studio. We’ve expanded and updated the content. The video clip below will give you an idea of what’s in the course. You can get details on the course, preview some lessons,…
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The Future Of Retail
Many retail store chains are closing stores. Some say retail stores are a dying breed, and that shopping malls are also in trouble. What is the future of retail? Will technology save the day or is technology part of the reason retail is in trouble? You can subscribe to the HumanTech podcast through iTunes, Stitcher, or…
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How well do you know your EEG from your GSR?
Our guest, Spencer Gerrol from Spark Neuro gets in the weeds with us in this episode and explains all things neuro-measurement. How well does EEG measure interest and engagement? Can you tell what people are feeling? Which emotion? What does GSR (galvanic skin response) add? Anything? And facial recognition? Are these measurements better than using…
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Deciding What’s Ethical
Sometimes I think we get so busy with designing ads, marketing campaigns, or the interfaces for digital products that we forget to stop and think about whether our products and campaigns are ethical. And if you do stop to think about ethics you might not even know where you stand on the question, “Is what…
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Different Processes For Designing Stuff
You’d think there would be agreement on the best process to follow if you are going to design a digital product. But there’s not. In this podcast episode we go “into the weeds” a bit and talk about four popular methods for doing design, and their pros and cons: Lean UX, Design Thinking, Agile, and…
