Author: Susan Weinschenk
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A Conversation With Janus Boye About Peer Learning
Janus Boye joins us from Denmark as a guest in this podcast episode to talk about peer learning. Janus facilitates groups in various locations around the world who regularly meet to talk and connect. We discuss how this type of learning is different from, and possibly better than, attending conferences to keep up your professional…
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All About Neuro-Marketing With Author Roger Dooley
Roger Dooley joins us as a guest in this podcast episode to talk about neuro-marketing. Roger is the author of Brainfluence, a keynote speaker, and writes several blogs. We talk about the history of neuro-marketing, how neuro-marketing can save your brand, the ethics of it all, and the new book he is working on. You…
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Why Scenarios Lead To Great Design
In this podcast episode we give examples of how to create design scenarios and discuss why scenarios are critical to designing a great user experience. You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
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Mindfulness Meditation Changes The Brain
I practice mindfulness meditation and am especially fascinated by the research on how a practice such as this changes the brain. If you want to learn more (including a lesson about the science and the research), we’ve created a Mindfulness Meditation online video course and it’s free. You can take it either at our training…
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Should Game Companies Be Regulated Like Casinos?
Companies that produce games are getting sophisticated in their use of behavioral design to get you to spend more money. In this HumanTech podcast episode we discuss whether they’ve crossed a line from video gaming to video gambling, and whether they should be regulated like the casinos are. You can subscribe to the HumanTech podcast through…
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Flashbulb Memories: Vivid But Wrong
In this podcast episode we talk about a type of memory called “flashbulb” — strong, vivid memories of emotionally charged events that are often inaccurate. And we discuss how collective memories might be changing as media technology changes. (If you want to read more about memory, check out this blog post on the topic.) You…
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Revisiting ALL UPPERCASE LETTERS vs. Upper And Lower Case
I’m sometimes surprised by which of my blog posts people get passionate about. Take, for example, my post on whether all uppercase letters are inherently harder to read than upper and lower case. I wrote the post back in 2009, yet someone posted a comment on it today, 8 years later. And last week someone…
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Mental And Conceptual Models
I’ve been designing stuff for decades, and in my experience there is no more powerful design idea than that of mental models matching conceptual models. In this podcast episode we talk about mental and conceptual models , what they are, and why they are important to design. And if you want to read about them…
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iPhone X? Yes or No? It Might Come Down To Which Part Of Your Brain Is Active.
This week Apple announced the iPhone X. Some of you have decided you are definitely NOT going to buy it, others have decided you definitely are, and others are on the fence. Whether you go for it or not at least partially depends on whether you are making a habit-based decision or a value based…
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How To Get People To Commit To Your Product Or Service
How do you get people to commit to your product or service? If you provide a free trial are they more likely to purchase? In this podcast episode we talk about the science of commitment, including what works and what doesn’t about free trials, why making people work harder increases commitment, and the effect that ratings…
