Category: perception
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The Next 100 Things You Need To Know About People: #108 — Our 5 Senses Are Swappable
Over 285 million people are visually impaired in the world. What if they could see using their taste buds in the tongue rather than their eyes? A woman who is blind puts on a pair of glasses that contain a camera. The image from the camera is sent to a small device about the size of a postage…
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The Next 100 Things You Need To Know About People: #105 — Video Games Increase Perceptual Learning
When my son was about 6 years old, we were shopping one day in a large department store when we walked by a section of demo video games. A group of 10-to 13-year-olds were intensely playing the games and my son was fascinated. I was one of “those parents” who didn’t allow any video games in…
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Red Or Blue?: Research On Screen Color That May Surprise You
How does color affect our behavior when we are doing things online? Does it make a difference what the color background is? Does it depend on what we are reading or doing? Can you affect people’s decisions and behavior by changing the background color of a particular page or screen? Research by Ravi Mehta and…
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Top 10 Things Every Presenter Needs To Know About People: #4 – People "read" your body positions instantly and unconsciously
Not too long ago I spoke at a conference with a line-up of great presenters. One man I had been looking forward to hearing got up to speak. He is well-known in his field, but I had never seen him speak. His talk was very good, but I couldn’t concentrate on it because throughout the…
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100 Things You Should Know About People: #96 — Past Experience And Expectations Determine Where People Look
Where do people look first on a computer screen? Where do they look next? It depends partially on what they are doing and expecting. Left to right? — If people read in languages that move from left to right, then they tend to look at the screen from left to right. If they read from…
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100 Things You Should Know About People: #68 — Smells Evoke Emotions and Memories
Do you have a type of food that makes you feel a certain way? When you smell it you have an emotional reaction? For me it is kasha. Kasha is a form of buckwheat. You cook the buckwheat kernals in oil and then boil them (with salt, pepper, onion, and garlic). I’ve never met very…
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100 Things You Should Know About People: #60 — Cognitive "Loads" Are The Most "Expensive"
You are paying bills at your online banking website. You have to think about what bills need to be paid when, look up your balance, decide how much to pay on your credit cards, and push the right buttons to get the payments processed. As you do this task, you are thinking and remembering (cognitive),…
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100 Things You Should Know About People: #59 — Time Is Perceived as Relative
Has this ever happened to you? You are traveling 2 hours to visit friends. It’s two hours to get there and 2 hours to get back, but the trip there feels much longer. It’s about the mental processing — In his interesting book, The Time Paradox, Philip Zimbardo discusses how our experience of time is…
