Category: persuasion
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How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias
A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can breakthrough these biases, however. Watch the video to find out how: For more information check out: Daniel Kahneman’s book Thinking Fast And…
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How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing video blogs. So first is the video, and then below…
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Top Ten Things Every Presenter Needs To Know About People: #9 — If You Want People To Act You Have To Call Them To Action
Recently I attended a fund raiser. The speaker got up and gave a pretty good speech (I think he could have used a speech coach!), but at the end he didn’t have a call to action. There were people walking around with jars so you could donate, but no one had actually asked for the…
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5 Reasons Why Online Video Is So Persuasive
Let’s say you are browsing for shoes at your favorite online shoe store. You see a pair that looks like what you are looking for, but you aren’t 100% convinced. Then you notice that in addition to the regular reviews written by other shoppers, there is a video you can click on. You click on…
