Category: psychology
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Should Technology Follow Human-To-Human Communication Rules?
What do we expect when we communicate with technology? Do we expect that the technology will communicate with us following the same rules as when we communicate with other people? The answer is yes, and I explain the implication of this in this video excerpt from my Design For Engagement online video course. Below the…
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How To Get People To Do Stuff #6: Hot drinks, soft pillows & heavy objects
Do you think you’d make different decisions if you were holding something heavy in your hand than holding nothing? Or if you were holding a cup of hot coffee instead of a cold drink? Sounds unlikely, but it’s true: Here’s a video about “haptic sensations.” Or, if you prefer, you can read the summary text…
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How To Get People To Do Stuff
Are you good with people? Do you know how to get them to do stuff? Are you using tips and techniques you picked up from others or experimented with? If so, I bet that sometimes your strategies work and other times they don’t. There are 7 basic drivers of human motivation. And if you understand…
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How To Get People To Do Stuff: #4 — Does Money Make You Mean?
The mention of money, or seeing money changes how people behave and interact with each other. Watch the video and find out how: Kathleen Vohs, a Professor of Marketing at the University of Minnesota has researched the effect that money has on people. She doesn’t even use actual money. It turns out that just the…
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How To Get People To Do Stuff: #3 — A Hard-To-Read Font Will Activate Logical Thinking
I am taking a chance here, because I know that the subject of fonts is always controversial, and if I say that you should use fonts that are hard to read I’ll be blasted by many of my readers! But I have to share this fascinating research on how mental processing changes in some surprising…
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How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias
A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can breakthrough these biases, however. Watch the video to find out how: For more information check out: Daniel Kahneman’s book Thinking Fast And…
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How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing video blogs. So first is the video, and then below…
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Need Your Help With My New Book: How To Get People To Do Stuff
If you could get people to do stuff, what is the stuff that you would get people to do? I’m working on my next book (due out on February 2013), How To Get People To Do Stuff. I have a long list of “stuff” that I think my readers would like to know how to…
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The Top 10 Psychology Books You Should Read
NOTE: I’ve updated this list. Go to this blog post for the newest list of Best Psychology Books. A couple of years ago I wrote a blog post about my favorite psychology and usability books. Since then there have been more great psychology books to hit the bookstores, so I thought it was time to…
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Short Animated Video: 5 Things Every Presenter Needs To Know About People
To celebrate my latest book: 100 Things Every Presenter Needs To Know About People, I had my good friends at Truscribe create an animated video with 5 of the 100 Things. Here it is! You can download a poster with the illustration from the video.
