Category: user-centered design

  • What About User Experience in Government Policy?

    What About User Experience in Government Policy?

    In this episode of the Human Tech podcast we talk with Dana Chisnell about the role of user experience in government technology and public policy. Dana just started a new job as a partner/founder, Policy Design, with the National Conference on Citizenship (NCoC). Can the government be user-centered? (Hint: Dana is an optimist and says…

  • 7 Persona Mistakes

    7 Persona Mistakes

    Many UX, Design, and Marketing professionals create and/or use personas. Personas have become so common that some would say that they are over-used. Should we let go of personas? Should we stop using them? One of the reasons that personas may be looked down on these days in some design circles is because people are…

  • Why Scenarios Lead To Great Design

    Why Scenarios Lead To Great Design

    In this podcast episode we give examples of how to create design scenarios and discuss why scenarios are critical to designing a great user experience. You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.

  • Mistakes People Make With Personas, And Why You Should Care

    Mistakes People Make With Personas, And Why You Should Care

    Creating personas before you design a product seems quaint and old-fashioned these days. In this Human Tech podcast episode we get UX-nerdy and talk about why we still think personas can be useful, how they help you design, and the mistakes that people make when they create personas. You can subscribe to the HumanTech podcast through…

  • The ROI of User Experience

    The ROI of User Experience

    How do you know if the work you are doing to improve the user experience of your product is worth the time and the effort? One of our most popular webinar topics is how to calculate the return on investment (ROI) of User Experience. So we decided to talk about it on this latest episode…

  • Different Processes For Designing Stuff

    Different Processes For Designing Stuff

    You’d think there would be agreement on the best process to follow if you are going to design a digital product. But there’s not. In this podcast episode we go “into the weeds” a bit and talk about four popular methods for doing design, and their pros and cons: Lean UX, Design Thinking, Agile, and…

  • Why We Still Love User Testing

    Why We Still Love User Testing

    User Testing as a way to get feedback from people about a product is still going strong. In this episode Susan quizzes Guthrie about the what and how of user testing, and talks about some of her fun and more memorable moments of the hundreds of tests she’s conducted. You can subscribe to the HumanTech podcast…

  • Obstacles To User Experience Success

    Obstacles To User Experience Success

    Have you ever been the User Experience point person on a product team and found yourself explaining over and over again what it is you are actually doing? Working with a team that doesn’t “get” user experience is one of the obstacles to creating a great user experience. I talk about that obstacle plus a…

  • New In-Person Courses

    New In-Person Courses

    There is something about September that makes us all want to sharpen our pencils and learn something new. And so we are very excited to announce the launch of 4 brand new in-person classes that we are offering in Chicago, San Francisco, St. Louis, Edgar WI, and Washington DC. I’m teaching some of them, but we…

  • Is UX a “Rose by any other name?”

    Is UX a “Rose by any other name?”

    I’m going to be somewhat honest here: I’m no “spring chicken”. I don’t know if I’m prepared to tell you exactly how old I am, but here’s a story that will give you some hints: When I was in graduate school I had to file a formal appeal with the dean of the graduate school…