Consulting

Do any of these describe you or your project?:
…You need to predict and direct the behavior of your customers or employees
…You need to be sure that your product launch hits the mark out of the gate
…Your team can’t come to agreement on how to move forward with your product or service
…You don’t think your product, website, or app is getting the conversion it needs to and should
…You can’t afford to waste time or budget re-doing your project
…You need an outside, expert opinion to make sure you are heading in the right direction

We are experts at persuasion, engagement, and motivation. We apply research on psychology and brain science to evaluate products and experiences. We only take on a few special clients and a few special projects at a time. If you think we’d be a good fit, then we’d like to hear about your project. Call 847.909.5946 or email us and tell us what you need.

Recent consulting projects include:

• Improving the conversion rate of a website
• Customer research for a Facebook app
• User Experience Audit for a smartphone app
• User Experience Audit for an online game
• Expert witness for legal cases involving e-commerce and websites
• Improving the conversion rate for a TV ad
• Presentation coaching for a congressional candidate
• User Experience Audit for a non-profit website

We work with Fortune 1000 companies, medium-sized businesses, start-ups, non-profits, government organizations, and educational institutions. Our industry experience includes financial, medical, technology, education, and insurance, among others.

Here’s what our clients say:

“I’m so glad we hired her before the product went live — 

The new design, based on her recommendations, means our product launch will hit the mark right out of the gate.We approached Susan to do a User Experience Audit for our web and mobile app. She listened to us, analyzed our products and then delivered a powerful set of recommendations that included the changes we should make in every aspect of our product so that it would be more usable and more intuitive. Her insight was truly invaluable, we learned a lot from her and she prevented us from making costly mistakes.”

Jacques Mechelany
CEO, LifeKeep

“As an investor in over 50 private companies over the last 25 years, I cannot think of a higher return on my time and capital than incorporating the user experience feedback given by Dr. Susan Weinschenk —

By applying a psychological framework to the way we behave online, Dr. W provided valuable insights which translate directly to response rate, and participation. If a web based relationship is core to your success, I believe you would be at a disadvantage if you did not leverage her expertise.”

Robert Finkel
Founder + Managing Partner, Prism Capital

“Highly recommend to anyone that is looking for an outside analysis of their current media campaign —
“After hearing Dr. Weinschenk speak at a conference, our firm asked her to work with us on an upcoming advertising campaign.  She agreed and the entire process was extremely helpful in clearing out the “clutter” and clarifying our message.  Dr. Weinschenk’s analysis and recommendations were thorough, concise and on point. We look forward to working with her again in the future…”

Chad Dudley
Dudley DeBosier

“Experiencing her art of transforming a website into a well-oiled conversion machine is nothing less than astonishing — 

Susan’s mastery of crafting a website is only rivaled by great artists like Leonardo Da Vinci, Michelangelo or Rembrandt.    Susan listens to your concerns and understands exactly what needs to be done to make your website work for your business.  My only regret is that we didn’t hire her sooner.”

John Bisnar, Managing Partner
Bisnar/Chase