What Every Designer Needs To Know About People
If you want to effectively interact with and design for your target audience, then you need a deeper understanding of how people see, read, think, decide, and behave. Based on the popular book, 100 Things Every Designer Needs To Know About People, Dr. Susan Weinschenk teaches this one-day workshop as an intensive, interactive and hands-on exploration of psychology principles that are critical to design.
To host this workshop in your city, or to bring this course onsite, call 847.909.5946 or email us
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About the Course
What You’ll Learn:
How to apply what we know about psychology and human factors to design so that your designs fit the way people work and learn.
Critical characteristics of vision, attention, memory, cognition, and decision-making that you need to know in order to design software, websites and apps that are engaging and usable.
Design do’s and don’ts based on hard research, not just opinion.
What You’ll Do:
This is a hands-on workshop. You will be learning about critical psychology and human factors research and then applying it throughout our day. You can use your project as a case study, or use one of the class case studies to apply what you learn.
Benefits:
Avoid costly design mistakes
Win design arguments because you have the research data
Design products that are engaging and easy to use
Re-design your current project so it is optimized for your customers and users
Here are all the topics we are going to cover in the workshop:
Vision
How the brain affects what you think you see…How peripheral vision helps you understand what you are looking at… The latest research on typography – what aspects of fonts and typography are important and what doesn’t matter…How people recognize objects… The part of the brain that recognizes faces… How to apply what we know about vision to the design of products
Memory
How limitations of human memory affect design… About working memory… How things get stored in long-term memory… Why long-term memories change… Primacy and recency memory effects… Recognition vs. recall… Characteristics of vivid memory
Cognition
Mental models and conceptual models… How people process information in story format…Progressive disclosure…The drive to categorize…Flow states…Unconscious mental processing…How to design products to lower or raise cognitive “loads”
Attention
How to get people to focus and pay attention…Selective attention…Information filtering…Inattention blindness…Attention–span…Research on multi-tasking…
Motivation
Research on what motivates people…New research on operant conditioning…Intrinsic vs. extrinsic motivation…Progress, mastery and control as motivators…Unconscious motivations
People are Social Animals
Why social media is motivating…What drives social behavior…”Strong” and “Weak” social communities… Research on imitation and mirror neurons…How to design to encourage social behavior
Emotion & Design
Factors in design that build and destroy trust…The impact of photos, videos & stories on design…How moods affect decisions and purchasing…How to influence emotion through design…Research on beauty and design
Decision-making
Most decisions are made unconsciously…Cognitive biases and errors…Faulty group decision-making…The effects of number and order of choices on decision-making
Who Should Attend:
This workshop is intended for web designers, user experience designers, graphic designers, software and app designers, e-learning designers, and anyone who is designing a product that people will use.
Each participant will receive a full workshop manual that contains all the materials used in the class.
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