Design For Engagement Course

Design For Engagement

You’ll learn what you need to know about people, how they think, decide, remember, and what motivates them. You’ll learn how to apply psychology to the design of websites, apps, and products so that they are engaging.


Online Video Course — $169

Call 847.909.5946 or email us
to license this course for in-house use,
or bring this course onsite.

About the Course

Here’s what you will learn:

what to do so that people are more likely to take the action you want them to take — use your product, register at your website, make a purchase, and so on.

about the need to belong and how to use ideas such as social validation, reciprocity, and trust to engage your target audience. You’ll learn what make ideas and websites go viral.

about instincts and how to use automatic reactions to sex, danger, and the fear of loss to lead people to take an action.

what psychologists know about memory, reading, and vision and how to use this information to grab and hold attention and direct behavior.

why stories are so engaging, and how to use them.

how to work with the self-stories that people tell themselves in order to get people to try something new.

how mentioning money or death changes behavior, how many choices people can handle, about the special part of the brain that is sensitive to faces and how to keep it engaged.

how to use the desire for mastery and intrinsic motivation to encourage people to take certain actions.

And much much more!

The course has quizzes and exercises so you can practice what you are learning.

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