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4 Reasons Why Online Video Is Compelling & Persuasive
Why is online video so compelling compared to text? I’ve been in my video studio working on my new online video course (Designing For Engagement). It’s a lot of work to create my online video courses (through Udemy.com), but it’s also fun to work on…
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How To Get People To Do Stuff: #4 — Does Money Make You Mean?
The mention of money, or seeing money changes how people behave and interact with each other. Watch the video and find out how: Kathleen Vohs, a Professor of Marketing at the University of Minnesota has researched the effect that money has on people. She doesn’t…
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How To Get People To Do Stuff: #3 — A Hard-To-Read Font Will Activate Logical Thinking
I am taking a chance here, because I know that the subject of fonts is always controversial, and if I say that you should use fonts that are hard to read I’ll be blasted by many of my readers! But I have to share this…
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Get FREE Advice & Help Train The Next Generation
Would you like to get FREE advice on how to create a more engaging product, website, or app? Starting this January I will be teaching a semester course at the University of Wisconsin, Stevens Point, on “Designing for Engagement” in the Web and Digital Media…
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How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias
A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can breakthrough these biases, however. Watch the video to find out how: For…
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How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing…
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5 Ways A Task Analysis Results In Great Design
A task analysis is the one document that really spells out what the users’ experience is going to be before you design anything at all. I think the process of task analysis ,and the document that comes out of the process, are some of the…
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Need Your Help With My New Book: How To Get People To Do Stuff
If you could get people to do stuff, what is the stuff that you would get people to do? I’m working on my next book (due out on February 2013), How To Get People To Do Stuff. I have a long list of “stuff” that…
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The Top 10 Psychology Books You Should Read
NOTE: I’ve updated this list. Go to this blog post for the newest list of Best Psychology Books. A couple of years ago I wrote a blog post about my favorite psychology and usability books. Since then there have been more great psychology books to…
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4 Ways Personas & Scenarios Result In Great Design
I find myself these days working on two streams: on the one hand I’m working on my next new project (which is another book called “How To Get People To Do Stuff”) and on the other hand I’m recording a series of online training videos…
