Tag: BF Skinner
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365 Ways to Persuade And Motivate: #8 Use The Right Reward
Since starting to write the last few blog posts on rewards I’ve had some questions on what is a reward. So I thought I’d take this blog to write about what makes a reward a reward and how to pick the “right” one. When B.F. Skinner researched rewards he didn’t call them rewards. He called…
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100 Things You Should Know About People: #80 — Behavior Can Be Shaped
If you studied psychology years ago, you may remember BF Skinner and his work during the 20th century on operant conditioning. Skinner studied whether behavior increased or decreased based on how often, and in what manner, you provide a “reinforcement” (reward). What the casinos know — Let’s say you put a rat in a cage…
