Behavioral Science, Brain Science, And Design, By Susan Weinschenk, Ph.D.
This is sort of a Part 2 of the introduction. I talk about the basic setup of Behavioral Economics, what it is, and basic terms. I’ll get back to a nice long blog post next time! But enjoy this video for now.
As proof of my bona fides I attach these notes from my masters level labor economics class. Math math math math. Also I’m sorry for my terrible handwriting :(
Thanks,
Guthrie
In the last blog post Guthrie Weinschenk explained his idea about saving time and money by rating your projects before you start them. In this podcast Susan and Guthrie discuss how this works and why it works.
HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.
You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
Just a quick note that we’ve started scheduling workshops and keynotes for 2017. We’re excited to be at the Habit Summit on April 4-5 with Nir Eyal, for example.
It seems like 2017 is a long way from now, but it will be here before you know it. If you’d like Susan or Guthrie to come give a talk or workshop let us know. We’re putting together some brand new topics that we think you will like.
(And if you want to try and squeeze something in before 2016 is over contact us at info@theteamw.com or call at 847-909-5946. Our 4th quarter is pretty full, but we’ll see if we can get you in.)
Starting when my son, Guthrie, was about 8 years old I would talk to him about my consulting, teaching, and speaking business. He’d help me strategize about products and services, pricing, marketing, and sales. He was a great sounding board, and I was surprised that someone so young was actually full of good ideas.
Little did I know at the time that after a degree in Economics, another in International Studies, and then a Law degree, after working for BP, and a logistics firm and a law firm, and coaching people on starting small businesses, that he would pitch to me to come onboard my business as a part-owner. But he did, and I said yes. Guthrie started full time on September 1 of this year as my Chief Operating Officer. And now we have a new online video course. that we are co-instructors on.
It’s different than the other courses I’ve done before, so it may not be appropriate for everyone who reads the blog. It’s called “Be Your Own Boss: Start and grow your own small business.” It’s all about how to turn your passion into a small business and how to make sure it is profitable. The course fee is $145, but we are offering the course through November at a special price of $9.
Here is the coupon code: https://www.udemy.com/beyourownboss/?couponCode=SmartBus
which will take you to the course on Udemy.com
In the course I handle the psychology/behavioral science/how to decide what you want to do part, as well as marketing and sales. Guthrie handles practical topics such as pricing, profitability, business management, and legal issues.
The course has over 5 hours of video, with quizzes throughout and exercises that you can send to us for feedback.
So if you, or someone you know, wants to turn their passion into profit, or has a small business and wants it to really take off, check out the course. You can start by watching some of the free preview videos.
Let me know if you have questions!
Susan