Tag: research
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The Buying Brain
Is there anything specific that triggers the “buy” decision? Can you predict whether and when someone will buy? In this HumanTech podcast episode we talk about the research on the “buy” decision in the brain. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk…
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Digital Expectations Report From Razorfish
If you haven’t checked out the new report by Razorfish: DIGITAL DOPAMINE: 2015 GLOBAL DIGITAL MARKETING REPORT, you may want to check it out sooner rather than later. And I’m not just saying that because I’m in it! (The report contains a one page interview I did with one of their staff — page 29). It’s…
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What Would Make An Animated Character Appear “Creepy”?
Have you ever stopped to think about animated characters? With the capabilities of graphics these days it’s possible for an animated character to look just like a real person. And then there are still cartoon characters created that look nothing like real people. Have you ever experienced an animated character that “creeped” you out? Animators…
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7 Tips To Get A Team To Implement Your Recommendations: Tip #5
This is the 5th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Tip #4 was Use The Word…
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7 Tips To Get A Team To Implement Your Recommendations: Tip #4
This is the 4th in a 7-part series on how to get a team to implement your recommendations. Tip #1 was: Hide Your Top 3 Recommendations. Tip #2 was Say “You”, “They”, “Customers”, “Users”, or “Research”. Don’t say “I”. Tip #3 was Give Them A Presentation, Don’t Send Them A Report. Now for Tip #4. The context…
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100 Things You Should Know About People: #47 — People Value A Product More Highly If It Is Physically In Front Of Them
You go online to re-order a box of your favorite pens. Will you value the product more if the product page has a picture of the pens versus just a text description? Would you think the pens are worth more if you were in the office store and the pen was right in front of…
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100 Things You Should Know About People: #46: The more uncertain you are, the more you dig in and defend your ideas
I’m one of these staunch Apple converts. For as long as there were PCs, I used to be a Windows/PC person. (Realize that I go all the way back to when PCs first came out. I used to sell a marvelous “portable” PC that ran on CPM operating system and had TWO (count ’em) TWO…
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100 Things You Should Know About People: #42 — We'll spend more money if you don't mention money
You are out for a Sunday bike ride on your favorite biking path, and you come across a pair of kids selling lemonade. Do you stop and buy some lemonade? Do you like the lemonade? Does your buying or liking the lemonade have anything to do with the wording on the sign next to the…
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100 Things You Should Know About People: #41 — Your Most Vivid Memories Are Wrong
If I ask you to remember where you were and what you were doing when you first heard about the September 11, 2001 attacks in New York City, chances are very good that you will be able to tell me in great detail your memory of that day, and how you heard about the attacks.…
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100 Things You Should Know About People: #39 — Your Mind Wanders 30% of the Time
You are at work reading a report that one of your colleagues has written and you realize that you’ve just read the same sentence about three times. Instead of thinking about what you were reading, your mind wandered. Mind wandering is similar to, but not the same thing as daydreaming. Psychologists use daydreaming to refer…
