Tag: Sillence
-
100 Things You Should Know About People: #73 — 1st Screening About Trusting A Website Is Based On The "Look And Feel"
There isn’t a lot of actual research on trust and website design. There are a lot of opinions, but not necessarily much real data. Research by Elizabeth Sillence and team (2004) provides some solid data, at least in regard to health websites. Sillence researched how people decide whether and which health websites to trust. Participants in…
