Author: Susan Weinschenk
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Do We Know What We Are Doing With The Internet Of Things?
This is our first episode we recorded for the HumanTech podcast. It’s about the confusion we seem to have about how to design products that communicate on their own — the internet of things. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral…
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The Buying Brain
Is there anything specific that triggers the “buy” decision? Can you predict whether and when someone will buy? In this HumanTech podcast episode we talk about the research on the “buy” decision in the brain. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk…
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Will We Trust Driverless Cars?
What will it take for humans to be willing to give up control of the wheel? In this HumanTech podcast episode we talk about how the interaction design of a driverless car affects whether or not we trust the car’s decisions. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your…
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Your Brain On Stories
Why does a good story grab us? In this HumanTech podcast episode we talk about what happens in your brain when you hear a story, why stories are powerful, and which aspects of stories are the most effective if you want to grab and hold attention, and get people to react and engage. HumanTech is a…
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Any Cell Phone In The Room Messes With Rapport – (What You Need To Know About People #120)
You are interviewing a candidate for a job in your department. You take your cell phone, turn it to “do not disturb” and place it face down on a side table several feet from where you and the candidate are sitting. This way you won’t be disturbed, and you’ve signaled to the other person that…
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The Science of Listening
How well do we listen? What’s the science behind listening? Can you learn to be a better listener? Find out on this podcast episode on the Science of Listening. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science…
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Technology and Aging
What’s true and what’s myth about getting old and using technology? In this HumanTech podcast we talk about the research on older people using technology. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how…
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How To Sell To Millennials
This blog post is by Guthrie Weinschenk, COO of The Team W, Inc. Full disclosure. I’m a Millennial. Guilty as charged. I know we can be a finicky bunch. Certainly we do things “differently” than previous generations. Our methods of media consumption are different, so the traditional rules of media marketing were thrown out of…
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Reading Is Weird
We are born with the capability to speak, but not the capability to read. In this HumanTech podcast we look at the research on how the brain “steals” resources in order to learn to read. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk…
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A Vision Of Schooling, Education, And Technology
What’s your vision of what schools, education, and technology should be like? This episode is a “Part 2” to a previous HumanTech episode on education and technology. HumanTech is a podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our…
