Author: Susan Weinschenk
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How To Get People To Do Stuff: #3 — A Hard-To-Read Font Will Activate Logical Thinking
I am taking a chance here, because I know that the subject of fonts is always controversial, and if I say that you should use fonts that are hard to read I’ll be blasted by many of my readers! But I have to share this fascinating research on how mental processing changes in some surprising…
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Get FREE Advice & Help Train The Next Generation
Would you like to get FREE advice on how to create a more engaging product, website, or app? Starting this January I will be teaching a semester course at the University of Wisconsin, Stevens Point, on “Designing for Engagement” in the Web and Digital Media Development department. In the class we will be using “real…
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How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias
A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can breakthrough these biases, however. Watch the video to find out how: For more information check out: Daniel Kahneman’s book Thinking Fast And…
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How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing video blogs. So first is the video, and then below…
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5 Ways A Task Analysis Results In Great Design
A task analysis is the one document that really spells out what the users’ experience is going to be before you design anything at all. I think the process of task analysis ,and the document that comes out of the process, are some of the most interesting and useful things one does as a UX…
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Need Your Help With My New Book: How To Get People To Do Stuff
If you could get people to do stuff, what is the stuff that you would get people to do? I’m working on my next book (due out on February 2013), How To Get People To Do Stuff. I have a long list of “stuff” that I think my readers would like to know how to…
