Author: Susan Weinschenk
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Give Me Your Opinion — What Should Be My Next Online Video Course?
In April 50 people signed up to take one of my online video courses that I offer through Udemy.com. A big thank you to those who have signed up for a course. I have enjoyed putting these together, and the feedback I’m getting is that they are helpful and that people are learning a lot…
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How To Get People To Do Stuff #6: Hot drinks, soft pillows & heavy objects
Do you think you’d make different decisions if you were holding something heavy in your hand than holding nothing? Or if you were holding a cup of hot coffee instead of a cold drink? Sounds unlikely, but it’s true: Here’s a video about “haptic sensations.” Or, if you prefer, you can read the summary text…
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Designing for Engagement
My new online video course Designing for Engagement is now available on Udemy.com I’ve set up some of the lessons so that you can preview them for free. I hope you will check it out. I’ve very excited to have this course ready to go! Check it out and let me know what you think.…
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How To Get People To Do Stuff Book Tour
To celebrate my new book, I’m going on a book tour! I will be touring the US and Europe and speaking on the new book How to Get People to Do Stuff. If you’d like me to come speak/lead a discussion or have a Q&A in your city or for your group, let me know.…
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How To Get People To Do Stuff
Are you good with people? Do you know how to get them to do stuff? Are you using tips and techniques you picked up from others or experimented with? If so, I bet that sometimes your strategies work and other times they don’t. There are 7 basic drivers of human motivation. And if you understand…
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15 Questions To Ask Yourself When Evaluating A Photo
I’m a big fan of online video, video blogging and the importance of photography in design. But I’m a total amateur when it comes to the technical side of photography and video, such as lighting and cameras. You know that phrase, “know enough to be dangerous”. That pretty much describes me. I’m largely self-taught, and…
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How To Get People To Do Stuff #5: What makes things go viral?
Why do some ideas, articles, videos go viral and others don’t? Check out these ideas and the research in the video: Here’s a summmary: Things go viral if one or more of the following is true: The piece elicits a strong emotional response — either positive or negativeThe person who is doing the communicating is…
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Top 10 Best Usability, and UX Books You Should Read
Part of the work I do is to consult, mentor and teach how to design technology products so that they better fit how people work, think, and play. The teams I work with often ask me for my ideas on the best books to read in this field. So I thought I’d update my list…
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4 Reasons Why Online Video Is Compelling & Persuasive
Why is online video so compelling compared to text? I’ve been in my video studio working on my new online video course (Designing For Engagement). It’s a lot of work to create my online video courses (through Udemy.com), but it’s also fun to work on them, and it’s exciting to have people taking and enjoying…
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How To Get People To Do Stuff: #4 — Does Money Make You Mean?
The mention of money, or seeing money changes how people behave and interact with each other. Watch the video and find out how: Kathleen Vohs, a Professor of Marketing at the University of Minnesota has researched the effect that money has on people. She doesn’t even use actual money. It turns out that just the…
