Here are some facts about video and online gamers as of 2022 (from the ESA – The Entertainment Software Association): Geographic Differences According to the explodingtopics.com website, Asia has the most gamers, (probably because Asia has more people than other parts of the world). And…

Several organizations, include GSMA and the Pew research center conduct research on the gender gap in cell phone and smartphone use as well as access online in general. The gender gap is related to geographical region. In some areas (some parts of Europe and the…

The Pew Research Center conducts research on the ownership of smartphones versus basic cellphones. As of 2019 most people in the countries with “advanced economies” have a smartphone, but in countries that are considered “emerging economies” there are fewer people with smartphones. For example, in…

According to a survey by Millward Brown Digital if a task is quick (5 minutes), all generations prefer to do the task on a smartphone. But if the task is longer, then all generations prefer to do the task on a laptop or desktop. But…

The Pew Research Center conducts research on technology use.Below are the findings for different age ranges (18–29, 30–49, 50-64, 65 and older) of people in the US with various technologies. Takeaways

It may seem like people are using their smartphones to text a friend, check social media, or browse the news if they’re bored, but according to the Pew Research Center more than half of the people with smartphones have also used their phones for many…

Let’s say that you’re the CEO of a large retail clothing brand. You have stores throughout the world, and you have a website. People buy shirts, pants, skirts, belts, and so on at your stores and at your site. If you want people to enjoy…

Look at the numbers below. Don’t actually multiply them—just estimate what you think the answer would be: 1 X 2 X 3 X 4 X 5 X 6 X 7 X 8 Amos Tversky and Daniel Kahneman showed people the numbers the same way I’ve…

Research on cognitive dissonance in relation to shopping and purchasing often focuses on the post-purchase reaction. But the studies show that cognitive dissonance is just as relevant, and maybe even more relevant, in the pre-decision process. In fact, one could argue that marketing and advertising…

You just bought an expensive pair of shoes. You have a very brief pang of regret. Did you need another pair of shoes? Did you need these shoes? Should you take them back? After about 10 seconds, you let go of the regret. “They’re great,”…