• New Series: 365 Ways To Persuade & Motivate

    New Series: 365 Ways To Persuade & Motivate

    If you’ve been following my blog posts for a while you probably know that a few years ago I did a series called “100 Things You Need To About People”. It was a popular series that finished in April of 2011. Since then I’ve been…

  • 365 Ways To Persuade & Motivate: #1 Direct Eye Contact Is Not Always Best

    365 Ways To Persuade & Motivate: #1 Direct Eye Contact Is Not Always Best

    We’ve all been told how important it is to make eye contact when interacting with other people. Direct eye contact makes you seem trustworthy, confident, and interested in the topic you are discussing, right? All those things are true BUT new research shows that direct…

  • New In-Person Courses

    New In-Person Courses

    There is something about September that makes us all want to sharpen our pencils and learn something new. And so we are very excited to announce the launch of 4 brand new in-person classes that we are offering in Chicago, San Francisco, St. Louis, Edgar WI,…

  • Host a Class and Attend For Free

    Host a Class and Attend For Free

    We’re launching in-person, one-day classes starting in December of 2013 (see class list below). If you are interested in hosting a class let us know. Hosting means that you provide a meeting room (preferably one that holds 50 or more; ideally 100, but we can…

  • Red Or Blue?: Research On Screen Color That May Surprise You

    Red Or Blue?: Research On Screen Color That May Surprise You

    How does color affect our behavior when we are doing things online? Does it make a difference what the color background is? Does it depend on what we are reading or doing? Can you affect people’s decisions and behavior by changing the background color of…

  • New Online Video Course: How To Be A GREAT Presenter

    New Online Video Course: How To Be A GREAT Presenter

    I’ve just posted our latest online video course: How To Be A GREAT Presenter. It’s based on my book 100 Things Every Presenter Needs to Know About People. Here’s a little bit of information about the course: For more information on this and all of…

  • New Blog and Website Design

    New Blog and Website Design

    You may have noticed that our blog page looks different than usual. That’s because we’ve switched to a new theme. You may or may not have noticed that the menu bar at the blog has also changed. The only link is to the Weinschenk Institute website.…

  • Is UX a “Rose by any other name?”

    Is UX a “Rose by any other name?”

    I’m going to be somewhat honest here: I’m no “spring chicken”. I don’t know if I’m prepared to tell you exactly how old I am, but here’s a story that will give you some hints: When I was in graduate school I had to file…

  • What’s The Best Way To Train User Experience Professionals?

    What’s The Best Way To Train User Experience Professionals?

    What’s the best way to get knowledge and skills to be a user experience professional? Can you learn it all on the job? Is there a role for education and classes? If there is, what kind of classes? Should you try and get a college…

  • 5 Favorite Tips From Famous UX Experts

    5 Favorite Tips From Famous UX Experts

    I attended and spoke at the Virtual conference from Rosenfeld Media today “31 Awesomely Practical UX Tips”.  Each speaker presented their favorite user experience tips. I took one tip from each of the speakers as my favorite. Here they are: Steve Krug — Test your…