Tag: design
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100 Things You Should Know About People: #73 — 1st Screening About Trusting A Website Is Based On The "Look And Feel"
There isn’t a lot of actual research on trust and website design. There are a lot of opinions, but not necessarily much real data. Research by Elizabeth Sillence and team (2004) provides some solid data, at least in regard to health websites. Sillence researched how people decide whether and which health websites to trust. Participants in…
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100 Things You Should Know About People: #52: People Create Mental Models
Imagine that you’ve never seen an iPad, but I’ve just handed one to you and told you that you can read books on it. Before you turn on the iPad, before you use it, you have a model in your head of what reading a book on the iPad will be like. You have assumptions about…
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Sometimes The Best Idea Is To Steal One
What do rolling luggage and Method laundry detergent have in common? Bear with me while I tell some stories, and I’ll explain. The Mayans had wheeled toys, but not wheeled tools — I’m listening to a Financial Markets course by Robert Shiller from Yale. In one of the lectures, Professor Shiller talks about the Mayan…
