Tag: design

  • Why Re-Designs Fail

    Why Re-Designs Fail

    Your product (website, software, app, device) is seriously under-performing and it’s time to fix it. You’ve lined up the resources, and freed up the budget. You’re about to spend a HUGE amount of time, money, and resources. It’s going to fix all the problems, right? And the new product will bring you the business/conversions/numbers you…

  • Apply For A Free Engagement Audit And Re-Design

    Apply For A Free Engagement Audit And Re-Design

    Starting in a few weeks I will  (again) be  teaching a semester course at the University of Wisconsin, Stevens Point, on “Designing for Engagement” in the Web and Digital Media Development department. In the class we use “real life” case studies as the students learn how to evaluate a product for usability and engagement, and then…

  • How Do You Design Something So It Is Engaging?

    How Do You Design Something So It Is Engaging?

    We’re bringing our Design For Engagement class to San Francisco on July 30, 2014, and to Chicago on October 22, 2014. If you’re not sure what Design For Engagement is all about, here’s a short video that explains what it means to design for engagement, why care about engagement, and gives you a sneak peek at…

  • 5 Favorite Tips From Famous UX Experts

    5 Favorite Tips From Famous UX Experts

    I attended and spoke at the Virtual conference from Rosenfeld Media today “31 Awesomely Practical UX Tips”.  Each speaker presented their favorite user experience tips. I took one tip from each of the speakers as my favorite. Here they are: Steve Krug — Test your competition/comparables. Before you choose a design path or design idea,…

  • Get FREE Advice & Help Train The Next Generation

    Get FREE Advice & Help Train The Next Generation

    Would you like to get FREE advice on how to create a more engaging product, website, or app? Starting this January I will be teaching a semester course at the University of Wisconsin, Stevens Point, on “Designing for Engagement” in the Web and Digital Media Development department. In the class we will be using “real…

  • 5 Ways A Task Analysis Results In Great Design

    5 Ways A Task Analysis Results In Great Design

    A task analysis is the one document that really spells out what the users’ experience is going to be before you design anything at all. I think the process of task analysis ,and the document that comes out of the process, are some of the most interesting and useful things one does as a UX…

  • 4 Ways Personas & Scenarios Result In Great Design

    4 Ways Personas & Scenarios Result In Great Design

    I find myself these days working on two streams: on the one hand I’m working on my next new project (which is another book called “How To Get People To Do Stuff”) and on the other hand I’m recording a series of online training videos that cover the basics of doing usable design. Sometimes I…

  • Gamestorming — An Interview With Author Dave Gray

    Gamestorming — An Interview With Author Dave Gray

    I actually can’t remember how I came upon the book Gamestorming. I probably read a review of it on one of the blogs I regularly read. I ordered the book and started reading it right before I was going to leave for a trip to meet with a client team. The book is full of…

  • Do people have relationships with forms?: Podcast with author Caroline Jarrett

    Do people have relationships with forms?: Podcast with author Caroline Jarrett

    I met Caroline Jarrett in 2010 in Lisbon Portugal, where we were both speaking at a conference.  Caroline is a usability consultant in the UK, and she specializes in designing forms. She has a great book, Forms That Work. In this podcast Caroline and I have a fun conversation about designing usable forms. You can listen…

  • Design Challenge Part 2

    Design Challenge Part 2

    A few weeks ago I asked my blog readers to help with design ideas for Martin Reed’s Ilovebluesea.com website. (See the earlier post for the design challenge instructions and to listen to a short interview with Martin). Many of you wrote in via comments to the blog and through email. (Thank you!) Martin wrote up…