Tag: psychology
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Quick Review of Jonah Lehrer's Book How We Decide
Here is a quick video review of one of my favorite psychology books ever written. First the video review and then below I have a text summary of the review. Jonah Lehrer’s book How We Decide is a best seller. It’s a relatively short book, but it is packed full of all the latest science…
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10 Best Posts of 2009
It’s that time of year — so here is my list of the 10 best posts from my blog in 2009. I chose the 10 that I believe have had the greatest impact/most thought provoking/most interest from my readers. #1: Dopamine Makes You Addicted to Seeking Information — I thought this was an interesting post…
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Book Review: John Medina's Brain Rules
Here’s a quick review of John Medina’s book, Brain Rules. First the video, and then below that I have a short text review. John Medina makes no mystery of the 12 Rules. He has them listed on the back cover of the book. At first glance they look a little simplistic: Exercise — Rule #1: …
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100 Things You Should Know About People: #20 — Your Attention Is Riveted By Pictures Of People
Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on that part of the screen even when the picture goes away. We start young — With some creative experiments it has been proven…
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100 Things You Should Know About People: #19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read
WHAT YOU ARE ABOUT TO READ IN THE NEXT PARAGRAPH IS COMMONLY BELIEVED, BUT NOT TRUE — You read by recognizing the shapes of words and groups of words. Words that are in all capital letters all have the same shape: a rectangle of a certain size. This makes words displayed in all uppercase harder…
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100 Things You Should Know About People: #17 — Your Unconscious Knows 1st
You are shopping for a new computer and the salesperson you are talking to is offering you what seems to be a good deal. And yet there is a part of you that feels uncomfortable and isn’t sure if this is the right computer, or the right deal, or the right store for you. If…
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100 Things You Should Know About People: #16 — The Ability To Delay Gratification Or Not Starts Young
You want to buy that Kindle, but you are thinking maybe you should wait for a while. Maybe you should see if the price comes down after the holiday shopping season, or maybe you should make sure that you have enough cash to pay all of your credit card bills before you spend money on…
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100 Things You Should Know About People: #11 — Why You Can't Resist Paying Attention to Food, Sex, or Danger
Have you ever wondered why traffic always slows when people are driving by an accident? Do you moan about the fact that people are attracted by the gruesome, and yet find that you glance over too as you drive by? Well, it’s not really your fault, you (and everybody else) can’t resist looking at scenes…
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The 11 Best Psychology, Persuasion, and Usability Books You Should Read
NOTE: This blog post was written in 2009. I have a new list of books at a newer blog post. I love to read. I read fiction and history and psychology… I’m an avid reader. Which means when I give talks on psychology, usability, user experience, or my book, Neuro Web Design, I often say,…
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100 Things You Should Know About People: #9 — Blue and Red Together is Hard On Your Eyes (Chromostereopsis)
What is it about red and blue? — When lines (or letters) of different colors are projected or printed, the depths of the lines may appear to be different; lines of one color may “jump out” while lines of another color are recessed. This effect is called Chromostereopsis. This effect is strongest with red…
