Tag: stories
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Your Brain On Stories
Why does a good story grab us? In this HumanTech podcast episode we talk about what happens in your brain when you hear a story, why stories are powerful, and which aspects of stories are the most effective if you want to grab and hold attention, and get people to react and engage. HumanTech is a…
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The Next 100 Things You Need To Know About People: #114 — Great Stories Release Brain Chemicals
George Lucas and the Hero’s Journey — In 1975 George Lucas had written two drafts of Star Wars, but the story had not yet “come together”. He then re-read a 1949 book by Joseph Campbell, The Hero with a Thousand Faces. Lucas had read the book first in college, and now he re-read it. He decided to…
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Your Brain On Stories
One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who didn’t want to be there. Their boss had told them they had to attend the class I was giving. I knew that many, even most, of them thought the class was…
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365 Ways To Persuade And Motivate: #11 Identify The Operating Self-Story
Someone knocks on your door. You recognize him as a kid from your neighborhood. He’s selling popcorn as a fundraiser for a club he belongs to at school. The club is trying to go to the state convention. How do you react? It depends on the story, or persona, you have of yourself when it comes to topics…
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100 Things You Should Know About People: #56: People Process Information Best In Story Form
One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who did not want to be there. Their boss had told them they had to attend the class I was giving. I knew that many, even most, of them thought the class…
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Sell with Stories
It’s all about stories. Finca is a micro loan company. You give them some money and they loan it to people around the world who are trying to improve their lives. It’s a great organization doing vital work. Their website has good photos, but they could be even more effective if they would focus focus…
