Tag: Susan Weinschenk
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How To Get People To Do Stuff #6: Hot drinks, soft pillows & heavy objects
Do you think you’d make different decisions if you were holding something heavy in your hand than holding nothing? Or if you were holding a cup of hot coffee instead of a cold drink? Sounds unlikely, but it’s true: Here’s a video about “haptic sensations.” Or, if you prefer, you can read the summary text…
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Designing for Engagement
My new online video course Designing for Engagement is now available on Udemy.com I’ve set up some of the lessons so that you can preview them for free. I hope you will check it out. I’ve very excited to have this course ready to go! Check it out and let me know what you think.…
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How To Get People To Do Stuff Book Tour
To celebrate my new book, I’m going on a book tour! I will be touring the US and Europe and speaking on the new book How to Get People to Do Stuff. If you’d like me to come speak/lead a discussion or have a Q&A in your city or for your group, let me know.…
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How To Get People To Do Stuff #5: What makes things go viral?
Why do some ideas, articles, videos go viral and others don’t? Check out these ideas and the research in the video: Here’s a summmary: Things go viral if one or more of the following is true: The piece elicits a strong emotional response — either positive or negativeThe person who is doing the communicating is…
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4 Reasons Why Online Video Is Compelling & Persuasive
Why is online video so compelling compared to text? I’ve been in my video studio working on my new online video course (Designing For Engagement). It’s a lot of work to create my online video courses (through Udemy.com), but it’s also fun to work on them, and it’s exciting to have people taking and enjoying…
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How To Get People To Do Stuff: #4 — Does Money Make You Mean?
The mention of money, or seeing money changes how people behave and interact with each other. Watch the video and find out how: Kathleen Vohs, a Professor of Marketing at the University of Minnesota has researched the effect that money has on people. She doesn’t even use actual money. It turns out that just the…
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How To Get People To Do Stuff: #3 — A Hard-To-Read Font Will Activate Logical Thinking
I am taking a chance here, because I know that the subject of fonts is always controversial, and if I say that you should use fonts that are hard to read I’ll be blasted by many of my readers! But I have to share this fascinating research on how mental processing changes in some surprising…
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How To Get People To Do Stuff: #2 — Break Through A Confirmation Bias
A confirmation bias is a form of “cognitive illusion”. People tend to pay attention to what they already believe and filter out information that doesn’t fit with their opinions and beliefs. You can breakthrough these biases, however. Watch the video to find out how: For more information check out: Daniel Kahneman’s book Thinking Fast And…
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How To Get People To Do Stuff: #1 — Use Nouns Instead Of Verbs
This blog post is the first of a new series called “How To Get People To Do Stuff”. It features nuggets from the book I am writing by the same name due out in March of 2013. I’m also starting a new format of doing video blogs. So first is the video, and then below…
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5 Ways A Task Analysis Results In Great Design
A task analysis is the one document that really spells out what the users’ experience is going to be before you design anything at all. I think the process of task analysis ,and the document that comes out of the process, are some of the most interesting and useful things one does as a UX…
