For this post I’ve put 10 ways to persuade and motivate altogether in one post!
15. Talk first – Research shows that people like to follow a leader and that the person who talks first when a group gets together becomes the leader.
16. Give a gift – When someone gives you a gift you feel indebted and will likely want to give something in return. If you want to increase the likelihood that someone will do something, give them a gift first, and then ask for what you want/need. Whether a website give away, free trial subscription or free eBook include an informative video – give away something of value before asking for people to sign up or make a purchase.
17. Ask for more than what you need/want – Research shows that people are more likely to say yes to your request if you ask for something larger than what you really want first. When your initial request is denied, come back with a smaller one (the one you really wanted). Not only will they be more likely to say yes, they will be more committed to following through if it is a second request.
18. Use nouns - When you use a noun it evokes group identity. People are more likely to take an action when they feel part of a group. For example, instead of having a button on your website that says “Donate Now,” phrase it as “Be A Donor.” Instead of “Join Now” use “Be A Member.”
19. Say how many other people are doing it – Research shows that we look to what other people are doing to decide what we should do. If we think a lot of people are doing something we are more likely to do it too. Especially if the situation is ambiguous or uncertain. Make reference to how many people have already taken the desired action. “Over 2,500 people have already downloaded the e-book.”
20. Model the behavior – Mirror neurons in our brain make us likely to imitate what others are doing. Show someone else taking the same action. For example, have a video that shows someone filling out the form on the website and pressing the “Sign Me Up” button.
21. Imitate others’ body gestures – In a face-to-face interaction imitate what other people are doing. If they sit back, you should sit back. If they put their hands on the table, put your hands on the table. Research shows that people that imitated the other person’s body language were rated as being more likable and were more persuasive.
22. Be passionate and excited about your idea – Emotions are contagious. If you are passionate and excited about your idea it will be conveyed through your voice and body language and others will become passionate and excited too.
23. Use strong emotions (positive or negative) – If you want something to go viral then use strong emotions. Messages or ideas that include strong emotions go viral more than messages without emotions. It doesn’t even matter if the emotion is positive or negative. Just showing strong emotions inspires people to act.
24. Synchronous behavior – If you want to bond a group have them do something together and preferably something rhythmic. When we engage in rhythmic behavior as a group (singing, drumming, dancing), the neurochemical oxytocin is released. Oxytocin makes us feel a sense of bonding with those around us.
What do you think? Have you used any of these 10?
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