Author: Susan Weinschenk

  • Do You Know The Trust Quotient of Your Organization?

    Do You Know The Trust Quotient of Your Organization?

    Last week I gave the keynote talk at the Big D conference in Dallas Texas. (It’s a great conference and I suggest you check it out next year.) The conference was Friday and Saturday, although I could only go to the very beginning of day 2. I had to leave in the morning to go…

  • 100 Things You Should Know About People: #34 — Too Much Stress Results In Poor Performance

    100 Things You Should Know About People: #34 — Too Much Stress Results In Poor Performance

    A few days ago I found myself in a hotel room outside of Chicago with my 19 year old daughter moaning and sometimes howling in pain. She’d been sick for a week, each day with a new symptom, and this morning her eardrum felt like it was going to burst. We decided that I should…

  • 100 Things You Should Know About People: #33: Bite-Sized Chunks Of Info Are Best

    100 Things You Should Know About People: #33: Bite-Sized Chunks Of Info Are Best

    I am about to head to Portugal for a week, and I was interested in exploring different possible destinations in Portugal. I may not have much time for touring (I’m going to speak at the UXLX conference there), but if I did have time, where should I go? I have to admit to pretty much…

  • The Insight Improv Sessions

    The Insight Improv Sessions

    I sat in a folding chair in a high-ceilinged room in an old building in Cambridge, Massachusetts. When I signed up for my first improvisation theater class (many years ago), I didn’t know what to expect. As I waited for the “leader” to arrive I felt more than a little apprehensive. The room was spare,…

  • Initial Impressions Of The iPad

    Initial Impressions Of The iPad

    My (long awaited) iPad arrived last Friday, and I’ve had a few days to start my relationship with it. I have the wireless plus 3G version. Here are my initial impressions, from a user experience point of view: Fingerprints, fingerprints, fingerprints — I am beginning to understand the use of fingerprints in forensic science… certainly…

  • In The Zone: 10 Characteristics of the Flow State

    In The Zone: 10 Characteristics of the Flow State

    Have you ever been in a flow state? You are engrossed in some activity; maybe it is something physical like rock climbing or skiing; maybe it is something artistic or creative, like playing the piano or painting, or maybe it is an everyday activity, like working on a powerpoint presentation or teaching a class… whatever…

  • 100 Things You Should Know About People: #32 — Synchronous activity bonds the group

    100 Things You Should Know About People: #32 — Synchronous activity bonds the group

    What do members of a marching band, fans at a college football game, and people at Sunday church have in common? They are all engaging in “synchronous” activity. What is synchronous activity? — It is when you take action with others, where everyone is moving, singing, chanting, in time together. What happens when we engage…

  • A Five Minute Version of Neuro Web Design

    A Five Minute Version of Neuro Web Design

    I get wonderful emails from readers of my book, Neuro Web Design: What makes them click. People write me and say how much they loved the book, etc, etc. It’s one of the benefits of writing a book! A request from a reader — A few days ago I got one of those emails and…

  • Sometimes The Best Idea Is To Steal One

    Sometimes The Best Idea Is To Steal One

    What do rolling luggage and Method laundry detergent have in common? Bear with me while I tell some stories, and I’ll explain. The Mayans had wheeled toys, but not wheeled tools — I’m listening to a Financial Markets course by Robert Shiller from Yale. In one of the lectures, Professor Shiller talks about the Mayan…

  • An Interview With Steve Krug: Everyone should do usability testing

    An Interview With Steve Krug: Everyone should do usability testing

    In a previous post I reviewed Steve Krug’s latest book, but recently I had the opportunity to interview Steve about the book. It’s a fun interview, and I think you’ll enjoy hearing Steve talk about: and much much more. The interview is 20 minutes — you can download it from the Neuro Web Design podcast…