Author: Susan Weinschenk
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The Next 100 Things You Need To Know About People: #110 — How Your Customers Are Really Using Their Phones
It may seem like people are using their smartphones to text a friend, check Facebook, or browse the news if they’re bored, but according to the Pew Research Center more than half of the people with smartphones have also used their phones for important tasks. These numbers are even higher for people aged eighteen to…
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Attract More Business With Inbound Content Marketing — New Online Video Course
I’m a huge fan of inbound content marketing. Most major brands use it as well as lots of small and medium sized businesses. We use it in our business. It works. I taught a semester course at the University of Wisconsin on the topic and now we’ve created an online video course. This might not…
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Human Tech — Check out the new podcast
Just a quick announcement to let you know we’ve started a new weekly podcast called HumanTech. I’m hosting this podcast with my (amazing) son, Guthrie. Here’s the description at iTunes: HumanTech — A podcast at the intersection of humans, brain science, and technology. We explore how behavioral and brain science affects our technologies and how technologies affect…
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Looking for a User Experience and/or UI Design Job?
I love connecting people and opportunities, and here’s a chance for one of those connections. I often get emails from people who are looking to build a career in user experience and/or UI Design. If that’s you, or if you know someone who is looking, then here’s some great news: Our colleagues at Balanced Experience…
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The Next 100 Things You Need To Know About People: #109 — People Prefer Symmetry
Take any object—a photo of a face or a drawing of a circle or a seashell—and draw a line down the middle either horizontally or vertically. If the two halves on either side of the line are identical, then the object is symmetrical. People rate symmetrical faces as more attractive. The theory is that this…
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The Next 100 Things You Need To Know About People: #108 — Our 5 Senses Are Swappable
Over 285 million people are visually impaired in the world. What if they could see using their taste buds in the tongue rather than their eyes? A woman who is blind puts on a pair of glasses that contain a camera. The image from the camera is sent to a small device about the size of a postage…
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The Next 100 Things You Need To Know About People: #107 — Laughter Helps Us Learn
Let’s say you decide to let your 18-month-old daughter play some learning games on your tablet. You have a couple of apps you’ve downloaded and you’re trying to decide which one to give to her: The one that introduces number and letter concepts with music but is pretty serious? Or the one that makes her…
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The Next 100 Things You Need To Know About People: #106 — People Prefer Objects With Curves
Do people prefer logos with curves rather than logos with interesting angles? Have you noticed that your favorite smartphones, tablets, and laptops tend to have rounded corners?People prefer objects with curves—a preference that’s evident even in brain scans. This field of study is called neuroaesthetics. Bar and Neta showed concrete and abstract images with and…
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Apply For A FREE Engagement Evaluation
Would you like to get FREE advice on how to create a more engaging product, website, or app? And help train the next generation of designers? I am once again teaching a semester course at the University of Wisconsin, Stevens Point, on “Design for Engagement” in the Web and Digital Media Development department. In the…
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New Book Tour for 2016
Want to host a Brain Lady keynote and/or workshop? I’ll be going on the road in 2016 for a book tour for my new book: 100 MORE Things Every Designer Needs To Know About People. We are looking for some sponsoring partners. We’re flexible, but here are the basics — We are looking for companies…
