Author: Susan Weinschenk
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New Online Video Course: Be Your Own Boss
Starting when my son, Guthrie, was about 8 years old I would talk to him about my consulting, teaching, and speaking business. He’d help me strategize about products and services, pricing, marketing, and sales. He was a great sounding board, and I was surprised that someone so young was actually full of good ideas. Little did…
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The Next 100 Things You Need To Know About People: #105 — Video Games Increase Perceptual Learning
When my son was about 6 years old, we were shopping one day in a large department store when we walked by a section of demo video games. A group of 10-to 13-year-olds were intensely playing the games and my son was fascinated. I was one of “those parents” who didn’t allow any video games in…
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The Next 100 Things You Need To Know About People: #104 — Shopping, Dopamine, & Anticipation
Let’s say that you’re the CEO of a large retail clothing brand. You have stores throughout the world, and you have a website. People buy shirts, pants, skirts, belts, and so on at your stores and at your site. If you want people to enjoy the shopping process with your brand, and to be excited…
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100 MORE Things
Some of you who read my blog may know about my book 100 Things Every Designer Needs To Know About People. The book came from a series of blog posts by a similar name that I started several years ago. Thank you to everyone that helped that book be as successful as it has been.…
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The Next 100 Things You Need To Know About People: #103 — Beauty Is In The Eye Of The Beholder’s Age, Gender, And Geography
Which of these search engine home pages do you find most visually appealing?: Naver.com is the search engine for South Korea. Google is the search engine for lots of other places. Whether you found the Google design more visually appealing or whether you found the Naver design more visually appealing has a lot to do…
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The Next 100 Things You Need To Know About People: #102 — The Best Way To Process Big Data Is Unconsciously
Jason is 20 years old and he’s deaf. He puts on a special vest that’s wired so that when it receives data, it sends pulses to his back. The vest is connected to a tablet. When I say the word “book” into a microphone that feeds into the tablet, the tablet turns the word into…
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The Next 100 Things You Need To Know About People: #101 — People Read Only 60% Of An Online Article
——————————————- [A note from the author, Susan Weinschenk: “On October 25, 2009 I wrote my first “100 Things” blog post: “100 Things You Should Know About People: #1 — You Have ‘Inattention Blindness.” I didn’t know at the time that that series of 100 blog posts would turn into my book 100 Things Every Designer…
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5 Reasons We Make Poor Decisions
I just read a great report from Eric Olive on how and why we make decisions, especially bad ones. Here’s a summary of the report and the trouble we can get ourselves into: Most of our decision-making happens unconsciously, so it’s difficult to prevent these errors. Eric says your best strategy is to put some procedures…
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The Neuro-Aesthetics of Hillary’s Campaign Logo
Yesterday Hillary Clinton announced her candidacy for President of the US, and before 24 hours went by I had a media request to talk about why people were reacting so strongly (in a negative way) to her logo. I’m in the middle of writing my next book (100 MORE Things Every Designer Needs to Know About…
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Digital Expectations Report From Razorfish
If you haven’t checked out the new report by Razorfish: DIGITAL DOPAMINE: 2015 GLOBAL DIGITAL MARKETING REPORT, you may want to check it out sooner rather than later. And I’m not just saying that because I’m in it! (The report contains a one page interview I did with one of their staff — page 29). It’s…
