Author: Susan Weinschenk
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Ten User Testing Bad Habits
User testing is a great way to get feedback from actual users/customers about your product. Whether you are new to user testing, or a seasoned testing professional, you want to get the most out of your user testing research. It’s easy to fall into some bad habits though, that will either make your testing time…
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How To Be A Great Presenter
We’re bringing our How To Be A Great Presenter class to Chicago on October 21, 2014. Want to know if this course is right for you or someone you know? Here’s a short video that gives you a sneak peek at the course.
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How Do You Design Something So It Is Engaging?
We’re bringing our Design For Engagement class to San Francisco on July 30, 2014, and to Chicago on October 22, 2014. If you’re not sure what Design For Engagement is all about, here’s a short video that explains what it means to design for engagement, why care about engagement, and gives you a sneak peek at…
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User Testing In The Spotlight
With Lean UX all the rage (deservedly in my opinion — see my recent slideshare on Lean UX), user testing (an important part of the Lean UX process) is getting even more popular. If you need to convince someone(s) in your organization that user testing is important — well, not just important but CRITICAL — try…
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5 Myths of Lean UX
Today I gave a webinar on the topic of 5 Myths of Lean UX. I’ve created a slideshare from the webinar. If you are interested in what Lean UX is and isn’t, then you might want to check out the slideshare. If you’d like more information on Lean UX check out our Lean UX one…
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Top 10 Favorite UX And Usability Books
It’s been over a year since I wrote my last Top 10 book list for Usability and UX, so I decided it’s time to update the list. Since I’m limiting the list here to 10, chances are high you have a favorite that I’ve not included. Let me know what your favorites are in the…
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Obstacles To User Experience Success
Have you ever been the User Experience point person on a product team and found yourself explaining over and over again what it is you are actually doing? Working with a team that doesn’t “get” user experience is one of the obstacles to creating a great user experience. I talk about that obstacle plus a…
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Why I’m Still In Love With User Testing
I’ve been doing user testing for (I’m afraid to admit) decades. And I still love it. It’s a great way to get feedback from people about how effective your design, your product, your assumptions are. In these days of Lean everything you can’t beat user testing as one of the best Lean UX techniques to…
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365 Ways To Persuade And Motivate: #15-24
For this post I’ve put 10 ways to persuade and motivate altogether in one post! 15. Talk first – Research shows that people like to follow a leader and that the person who talks first when a group gets together becomes the leader. 16. Give a gift – When someone gives you a gift you…
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The Brain Science Of Why Stepping Away Increases Creativity
We’ve all had the experience: You’re trying to solve a problem or come up with a new idea. You’ve been sitting at your desk, or discussing it in meetings, but you haven’t come up with a solution or the right idea. Then you step away — go for a walk, go to lunch, weed the…
