Author: Susan Weinschenk
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7 Success Factors For Getting Innovation Going In Your Organization
Do you have innovation initiatives where you work? There are seven critical factors you need in place in order for innovation to start, thrive, and stick. Here’s a short video on the seven factors: The seven factors are: 1. OK to iterate — The culture has to be tolerant and accepting of trying something out,…
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Growing User Experience In Your Organization
If you are interested in growing the user experience group or capabilities in your organization, then you might want to watch this webinar recording. Jeff Horvath and I discuss five success factors to pay attention to when/if you want to grow UX. The video is an hour long, so get a cup of coffee or…
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Creative Market’s 10 Must-Read UX Books
I was thrilled to see that 100 Things Every Designer Needs To Know About People made Creative Market’s “10 Must-Read UX Books”. Check out the book on Amazon if you aren’t familiar with it. Here’s the link to Amazon: 100 Things Every Designer Needs to Know About People. And you may want to go to Creative Market’s…
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What Would Make An Animated Character Appear “Creepy”?
Have you ever stopped to think about animated characters? With the capabilities of graphics these days it’s possible for an animated character to look just like a real person. And then there are still cartoon characters created that look nothing like real people. Have you ever experienced an animated character that “creeped” you out? Animators…
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Get A Free Inbound Marketing Strategy Plan
The second part of the title is “And help the next generation of digital marketers learn their craft.” Do you believe that you could be doing a better job of marketing your business or organization? Have you been hoping to put together a marketing strategy based on the ideas of inbound and content marketing, but…
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Will 2015 Be The Year Of the Demise Of The Keyboard?
Maybe I’m giving away my age when I say that I’ve been waiting to talk to computers since I was a kid watching Star Trek. Although voice interfaces have been around for a while, until recently they really didn’t work that well. Along came Siri and now there is “OK Google”, and we are starting to…
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Top 5 Reasons Your Site Might Not Be Accessible
Today’s blog post is a guest post from Jeff Horvath, Ph.D., who owns Balanced Experience — a user experience consulting firm. Can you afford a $10M lawsuit? In 2006, the National Federation of the Blind filed a class-action lawsuit against Target claiming that blind users couldn’t access much of the content on the web site…
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Your Brain On Stories
One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who didn’t want to be there. Their boss had told them they had to attend the class I was giving. I knew that many, even most, of them thought the class was…
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Why Lean UX Might Just Rock Your World
I was standing at the front of a training room at about 2 pm a week ago in Chicago. The room was on the 5th floor of a building in downtown Chicago. It wasn’t a very inspiring room. The windows looked out at another tall office building, so there was no natural light in the…
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The 4 Magic Questions To Ask Before You Design Anything
I’ll go so far as to say that if you don’t know the answers to these four questions before you design, then your design will be, at best, mediocre, and possibly a disaster. Designing anything — websites, software, apps, TV ads, physical spaces, documents – is tough. It takes art and science. Most design principles…
