Author: Susan Weinschenk

  • New In-Person Courses

    New In-Person Courses

    There is something about September that makes us all want to sharpen our pencils and learn something new. And so we are very excited to announce the launch of 4 brand new in-person classes that we are offering in Chicago, San Francisco, St. Louis, Edgar WI, and Washington DC. I’m teaching some of them, but we…

  • Host a Class and Attend For Free

    Host a Class and Attend For Free

    We’re launching in-person, one-day classes starting in December of 2013 (see class list below). If you are interested in hosting a class let us know. Hosting means that you provide a meeting room (preferably one that holds 50 or more; ideally 100, but we can be flexible), screen projector, microphone, and wifi for all attendees.…

  • Red Or Blue?: Research On Screen Color That May Surprise You

    Red Or Blue?: Research On Screen Color That May Surprise You

    How does color affect our behavior when we are doing things online? Does it make a difference what the color background is? Does it depend on what we are reading or doing? Can you affect people’s decisions and behavior by changing the background color of a particular page or screen? Research by Ravi Mehta and…

  • New Online Video Course: How To Be A GREAT Presenter

    New Online Video Course: How To Be A GREAT Presenter

    I’ve just posted our latest online video course: How To Be A GREAT Presenter. It’s based on my book 100 Things Every Presenter Needs to Know About People. Here’s a little bit of information about the course: For more information on this and all of our other courses: https://courses.theteamw.com

  • New Blog and Website Design

    New Blog and Website Design

    You may have noticed that our blog page looks different than usual. That’s because we’ve switched to a new theme. You may or may not have noticed that the menu bar at the blog has also changed. The only link is to the Weinschenk Institute website. We’ve not only changed the blog, but we’ve launched a…

  • Is UX a “Rose by any other name?”

    Is UX a “Rose by any other name?”

    I’m going to be somewhat honest here: I’m no “spring chicken”. I don’t know if I’m prepared to tell you exactly how old I am, but here’s a story that will give you some hints: When I was in graduate school I had to file a formal appeal with the dean of the graduate school…

  • What’s The Best Way To Train User Experience Professionals?

    What’s The Best Way To Train User Experience Professionals?

    What’s the best way to get knowledge and skills to be a user experience professional? Can you learn it all on the job? Is there a role for education and classes? If there is, what kind of classes? Should you try and get a college degree? (There are very few undergraduate schools, that actually have…

  • 5 Favorite Tips From Famous UX Experts

    5 Favorite Tips From Famous UX Experts

    I attended and spoke at the Virtual conference from Rosenfeld Media today “31 Awesomely Practical UX Tips”.  Each speaker presented their favorite user experience tips. I took one tip from each of the speakers as my favorite. Here they are: Steve Krug — Test your competition/comparables. Before you choose a design path or design idea,…

  • Design For Engagement Live Video event

    Design For Engagement Live Video event

    Join me on June 5th at 12 noon EDT for a FREE live video event via Livestream. Design for Engagement Live Website Critiques Wed Jun 5, 2013 12:00pm  — 1:00pm EDT Come join me in a free live online video event. I’ll be taking website suggestions from the audience and then discussing–on the spot–how to…

  • Should Technology Follow Human-To-Human Communication Rules?

    Should Technology Follow Human-To-Human Communication Rules?

    What do we expect when we communicate with technology? Do we expect that the technology will communicate with us following the same rules as when we communicate with other people? The answer is yes, and I explain the implication of this in this video excerpt from my Design For Engagement online video course. Below the…